WWD Spotlighted Feelingirl’s New Approach to Modern Shapewear

Shapewear has always been about shaping the body—but we believe it should also be about supporting the women who wear it.

For too long, shapewear has been associated with discomfort, restriction, or pieces reserved only for special occasions. But the way women dress and live has changed. Today, they are looking for everyday essentials that feel comfortable, move naturally, and help them feel confident in every moment.

That’s the vision behind Feelingirl—and it’s why WWD recognized Feelingirl as “a raging shapewear brand,” highlighting how we are redefining shapewear through innovation, comfort, and confidence.

Redefining Shapewear Through Comfort and Innovation

With 13 years of expertise in shapewear, we’ve spent years understanding what women truly want from their everyday shaping essentials.

Our goal has never been to create shapewear that changes who you are. Instead, we design pieces that work with your body—combining thoughtful construction, innovative materials, and comfortable fits that support real life.

Guided by our mission, “Comfy In, Confident Out,” we believe comfort is the foundation of confidence. Every piece we create is designed to help women feel comfortable, supported, and ready to embrace every moment of their day.

Created for Women, Chosen by Millions

Behind every design is a simple question: how can shapewear better serve the women who wear it?

From everyday shaping essentials to supportive intimates, we continue exploring new ways to make shapewear feel more natural, effortless, and empowering.

Over the past two years, more than 2 million consumers have chosen Feelingirl.com, and their trust continues to inspire us to create shapewear that fits not only the body—but also the lifestyle of modern women.

Because shapewear should never be about becoming someone else. It should be about feeling comfortable, confident, and fully yourself.